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Journey of Annie Shah Makeup

London based Celebrity Makeup Artist Annie Shah launched her professional hair & makeup career over 13 years ago. She is the CEO and founder of "Annie Shah Makeup" - one of the most well-known brands in the UK specialising in providing high-class wedding hair & makeup services to clients in London, UK, Europe and Worldwide.

Coming from a highly educated background and a proud graduate of University of Oxford, Annie has paved the way for many young highly educated girls to join the lucrative makeup industry. In 2008, she decided to take a break from her IT consultancy job to pursue a career in fashion & beauty. Her business flourished in no time beyond her wildest dreams — mainly due to her inherent creative flair and professional dedication. And then she never looked back. During the course of her career, Annie has also trained countless aspiring girls in the art of professional hair and makeup, and many of them have gone ahead and become very successful in their own careers.

Not to rest on her laurels, Annie continuously strives to redefine herself and look for opportunities to grow, diversify, and progress in life. A couple of years ago, she decided to combine her 'IT skills and bridal industry experience' to launch her eCommerce brand, "Annie Shah Bridal Accessories". Her bridal accessories line offers various products from hair accessories to jewellery and personalised items for the discerning bride. You will be spoilt for choice for adding the magical touch to your look with her wonderful wedding accessories! All of her wedding accessories are of the highest quality, and with so many to choose from, you will find something that matches both the theme and style of your wedding. 


Annie Shah Bridal Accessories' is the love affair of Annie Shah who after having worked in the Bridal Industry as a Makeup Artist for over 13 years decided to launch her own Bridal Accessories brand. She strongly felt the need for high quality but affordable Bridal Accessories and Jewellery. She believes the options available out there for the brides are either too expensive or of inferior quality. She feels there is a gap in the market to address the need of the brides who want to discover and indulge themselves in the top class accessories and products without the hefty price tag. So that is precisely what Annie is striving to offer to the brides. Keeping the brand solely online also helps with the overheads, and she is happy to pass the saving onto the brides. She wants her website visitors to feel good browsing her collections and feel even better checking out!

Coming from a solid Ecommerce background, Annie has years of experience of successful online retail at various platforms including Amazon. Capitalising on all that experience and expertise, she is now offering her own Bridal Accessories brand as what could be more exciting than combining her love for bridal and competence in Ecommerce!!! is a trendsetting online store that offers high quality bridal accessories at very affordable prices and exceptional customer service to shoppers from the comfort of their own homes. All collections are carefully selected. Delivery options and payment methods generous and flexible.

Annie places great emphasis on sourcing high-quality materials and most products are exclusively handmade to order. Many of the items available in her bridal hair accessories range are created using Freshwater pearls, top graded Swarovski & Austrian crystals — all of which are highly sought after and widely used throughout the wedding industry. For the bride with quirkier tastes, many of her beautiful bridal bands, bridal vines and bridal combs incorporate handmade porcelain flowers, delicate mesh leaves, woven beadwork leaves and frosted lucite flowers. At Annie Shah Bridal Accessories, there is something for every bride and bridesmaid, whatever you choose you are assured gorgeous handmade bridal and wedding accessories for your special day.


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