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Bridal Hair & Makeup

by Britian's highly sought after bridal artist


Bridal Hair & Makeup

London's top and highly sought after Celebrity Hair & Makeup Artist Annie Shah has over 15 years of experience in the Industry. Her clientele includes the Queen of Malaysia and a multitude of Bollywood & British stars. Her editorial work has been featured in every major publication. Her style of makeup is often described as fresh, flawless, elegant and soft glam! She firmly believes that a classic and timeless bridal makeup look never goes out of style, and this is exactly what she sets out to give to her brides.

Annie loves to enhance her brides' natural beauty: it's not about creating a mask and changing their face dramatically, but more enhancing what they already have and bringing out their best features. In her exclusive and handpicked makeup kit, you will find luxury and high-end brands such as Charlotte Tilbury, NARS, MAC, Chanel, Benefit, Huda Beauty, Tom Ford, Estee Lauder, Urban Decay etc. 

Along with her flawless makeup application, Annie is best known for her modern and contemporary bridal hairdos. Her signature wedding hairstyles include classic chignons, bohemian updos, half up half down styles, messy plaits, natural tousled waves or vintage curls with a modern twist. If you feel that you need some extra help with your bridal hairstyle, Annie will supply clip in hair extensions to add volume and length - giving you your perfect wedding day hair. Your wedding hair and makeup will look fabulous, last from morning till night and photograph beautifully!

Annie's clientele is not just limited to Pakistani and Indian brides; she is equally popular with Arab, Persian, Turkish and European Brides. Although based in West London, she extensively covers Central London, Middlesex, Berkshire, Buckinghamshire, Hertfordshire, Kent, Essex, Bedfordshire, Surrey and surrounding areas. She also frequently provides services to clients based in continental Europe.

She offers relaxed trials and consultations that take into consideration everything from the bride's face shape and skin tone to her outfit and theme. Every client who walks into her modern studio can expect her undivided attention. 

Annie Shah provides hair and makeup service for all wedding-related events such as Wedding, Reception, Baraat, Walima, Registry, Sangeet, Mehndi, Cocktail Party and Pre-Wedding Shoot. If you are looking to book for multiple functions, then you will secure a good deal so enquire now to get a package of your dream wedding!

Get in Touch for a Precise Quote

The price of a booking depends on various factors such as the time of the year, weekday or weekend date, the distance we are required to travel, single or multiple events booking etc. so please get in touch with your dates and location for a precise quote.


Destination Weddings

If you are looking for a hair and makeup artist for your Destination Wedding, then you have come to the right place! Annie has provided services to countless brides at numerous beautiful destinations including Mauritius, Dominican Republic, Italy, Spain, Morocco, Portugal, France, Switzerland and many others. No wonder she is the first choice of most Asian Brides who are looking to tie the knot abroad!

From her extensive experience at various destinations, Annie knows how to adapt the makeup style to beat the heat and humidity. She picks the right products for the right climate to ensure makeup longevity. In her opinion, it is advisable to use products with a powder base versus a cream base for a beach wedding because they're better at withstanding humidity. She also recommends building up base products such as skincare, primer and foundation in thin layers instead of piling up too much in one go. And of course, she carries various magic products in her makeup arsenal that give full coverage but look and feel light. ​

Just as you don't want your makeup melting in the warm tropical weather, you cannot afford your wedding day hair to look like a giant frizz ball. To keep hair looking its very best and to beat humidity, Annie carries various quick fix anti-frizz products in her hair kit. She also advises brides to schedule a few deep conditioning hair treatments in the months leading up to their big day.

Annie is an allrounder! She will not only do your hair and makeup but also set your jewellery and drape your lehenga & dupatta to absolute perfection. Dupatta draping is such an essential service for all South Asian brides, and if styled correctly, it can amp your entire wedding look! Annie will immaculately style your dupatta (or two as is the current trend); she is well versed in all south Asian styles such as Gujarati, Bollywood, Pakistani and old school Lucknow or Hyderabad styles. She is one of the few hair and makeup artists around who also excel in saree draping service.

For the wedding of your dreams, enquire now about Destination Wedding packages with Annie Shah.

With the costs of Asian Weddings on the rise, the boredom of using the same local venues over and over again, the guest list that never stops growing because our loving parents feel an obligation to invite nearly everyone they've ever met, and the unbelievable amount of responsibility your family has to take on during the planning and hosting process — choosing to have a destination wedding abroad has never made more sense. Bollywood celebrities have also magnified the trend to take vows at spectacular destinations in recent years. 

To know more, read our blog post Why are Destination Weddings so popular with South Asian Couples?

Dream Team

Party Hair & Makeup

Annie herself provides exclusively provides services to the brides only so the brides can have her undivided attention on the biggest day of their life. She also tends to get fully booked up with brides up to a year in advance; therefore, she presents her team of senior artists to provide hair and makeup services to the friends, family and guests who wish to look glamorous for the big occasion.​ Individually trained and handpicked, Annie’s team consist of highly talented and creative makeup artists/hairstylists who work with her regularly whether it is a catwalk show, photo-shoot or a wedding event. Annie and her team are hugely passionate about weddings and brides. While Annie focuses her attention on the brides, her senior artists are exclusively trained to create perfect hair and makeup looks for bridesmaids, maid of honour, mother of the bride/groom, sister of the bride/groom or any other member of the wedding party. 

Whether you are looking for a classic updo or a boho style braid, side-swept curls or a romantic low side bun, retro bouffant or a messy plait, her hairstylists have it all covered for you. In terms of makeup also, the girls are very hands-on with creating a perfect smokey eye, winged liner, flawless dewy skin, on-point contouring, or whatever it is that your heart desires. 

Her professional hair and makeup artists come to your home/venue to make sure getting ready is a relaxed experience. ​Her senior artists provide hair and makeup services to the clients across London, Greater London and surrounding areas. 

Her team members are experienced in all dress fastenings, veils, headpieces, dupatta setting, saree draping and much more to help ease pressure from the bridal party.  

To create the ultimate party atmosphere, enquire about affordable party hair and makeup packages, in addition to saree and dupatta draping service. 


We love our clients just as much as they love us

Client testimonials


Thanks Annie for doing a brilliant job on my make up for my various events. Not only is your make up top class, you are also very pleasant and friendly and I love the tips that you give me. I would highly recommend you as you are a true professional and my favourite makeup artist.

- HRH Kalsoom Binti Abdullah | Queen of Maylasia


To Annie with lots of love, the most wonderful and talented makeup artist in the UK. Thank you! I loved all the looks you gave me for all my events here in the UK. The movie premiere makeup was hot and the magazine photoshoot look in London was STUNNING!!!

Mahima Chaudhary | Bollywood Actress


Thank you so much for doing my hair and makeup for the red carpet events. Everyone simply loved my looks. I am ever so glad i booked you as my Makeup Artist. I still get compliments on how i stunning looked.

Gurinder Chadha | Movie Director | Bend it Like Beckham


Thank you so much for working your magic on me for my various events in London and then my dream destination wedding in Switzerland. You were absolutely phenomenal and exceeded my expectations for each and every look. I will always look back on fond memories in Switzerland and you were a big part of it. Wishing you all the best. Lots of Love!

- Ushira Kapoor | Bride 2017 | Geneva, Switzerland


Thank you for being part of our wedding celebrations and for working your magic on me during the wedding for the events in Italy. You were an absolute pleasure to be around and always made me feel so calm. Despite the intense heat and the wedding stress, you transformed me into a dream bride and i can't thank you enough for this!

- Sejal Bhudia | Bride 2019 | Bologna, Italy


Annie made my Sabyasachi outfit come to life with her brilliant hair and makeup and immaculate draping of the two dupattas. It was a great decision on my part to book Annie for my Big day and indeed my pictures and videos circulating on social media are a testament to her great work. 

Sonam Kler | Bride 2017 | London, UK


Thank you so much for doing my hair and makeup for all my events including engagement, mehndi, baraat and walima. Everyone simply loved all my looks. My pictures came out absolutely stunning. I have recommended you to tons of my friends.

- Iqra Qadeer | Bride 2016 | London, UK


Thank you for doing my hair and makeup for my destination wedding in Mauritius. Everyone loved all the beautiful looks you created for me. You are highly recommended.

Janita Shah | Bride 2015 | Bel Ombre, Mauritius


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